Pure Kitchens and Carpentry awarded ‘Kitchen Fitter of the Year 2025’ at British Business Awards UK

A NEW Forest kitchen and carpentry business has been named best in the UK at a glittering award ceremony.

Pure Kitchens and Carpentry has been awarded ‘Kitchen Fitter of the Year 2025’ at the prestigious Business Awards UK.

Run by Mike Wale and Amelie Pauquet, the company was launched in 2021 and has now grown from a modest start-up to a thriving business delivering kitchen renovations and bespoke carpentry.

Mike said: “We started this business because we’re passionate about creating beautiful spaces that people truly enjoy living in.

“It’s not just about fitting kitchens it’s about transforming homes and lives with quality craftsmanship.”

Amelie, originally from Bordeaux, France, has a background in painting, decorating and interior design.

She said: “Now we’re able to focus on every element of a project together. From initial consultation through to aftercare – less, stress-free experience.”

The duo describe the early years of the business as “challenging” facing long hours and the pressure of managing everything themselves.

Mike said: “It was hard. But we were driven by the idea of building something better, something we could both be proud of.”

The company has seen significant growth since its beginnings increasing turnover from £80,000 to £200,000 in the past year.

The couple are members of the Guild of Master Craftsmen, and the firm is registered with Checkatrade.

After receiving the title they are not about to rest on their laurels, as Amelie said: “We want to be known as the go-to name for kitchen fitting in the New Forest and surrounding area.

“Not just because of our work, but because of how we treat people.”