Naked Jam and New Forest Fruit Company win awards at Tate Modern event

TWO New Forest food producers have been honoured in the UK Best 100 Taste Awards for their efforts to prioritise sustainability.

Jennifer Williams, of Hordle-based Naked Jam, and Sandy Booth, of the New Forest Fruit Company in East Boldre, picked up their awards at a special event held last night (28th September) at the Tate Modern in London.

The awards are organised by the Anti Additive Clean Label Organization, a non profit group dedicated to building a food supply without additives.

They recognise “innovators and tastemakers who prioritise sustainability and taste in their products”, honouring the “exceptional efforts of established and emerging brands who show commitment and dedication to push the boundaries of culinary expectations to provide healthy, delicious and sustainable products to an ever-growing market.”

Sandy told the A&T he and his team “couldn’t be more proud to have received the award.

“A lot of passion and hard work goes into growing our fruit,” he said. “So we are delighted our produce has been recognised for an exceptional taste, alongside our efforts to produce it in a sustainable and ecologically friendly way.

“A huge thank you to our amazing team.”

hris Hsu, of the UK Best 100 Taste Awards committee, speaking on behalf of the Anti Additive Clean Label Organization, said: “Through these awards, we seek to inspire and encourage the industry to embrace healthier and more sustainable practices.

“By shining a spotlight on brands that exemplify these values, we aim to raise awareness and drive positive change in the food and beverage sector.”

For more information, visit https://best100.co.uk/