Aldi threatens to take new store to another town if latest New Milton plans are rejected

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Aldi New Milton
A CGI of the initial proposals for a new Aldi on the edge of New Milton

ALDI could take its proposed store to another town if plans for a branch in New Milton are rejected a second time, it has warned.

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The German discount company still wants to develop land at Solent Industrial Estate in Caird Avenue after its previous application was turned down by New Forest District Council’s planning committee in May by just one vote.

One of the main reasons for refusal was that councillors felt the store would be better built at the site of a former Co-op in Station Road.

A fresh proposal for the same out-of-town site was put forward in September, and Aldi representative Dan Templeton told a recent online meeting of New Milton Town Council’s planning committee that it still believed the high street site was not suitable.

None of the plans offered adequate retail floorspace or parking spaces, Mr Templeton said – and he warned that if the latest Caird Avenue proposal is rejected, Aldi may choose to consider another town.

He explained options for the former Co-op site would create a blank frontage in Station Road due to the door having to be closest to parking arrangements.

NFDC’s previous refusal of the Caird Avenue location – near the Tesco supermarket – prompted some amendments to the new proposal, including greater screening on the eastern and southern boundaries.

A £20,000 contribution will also be made towards pedestrian and cycle facilities, and the provision of a pedestrian crossing island in Caird Avenue.

At the meeting, Greg Davies, representing department store chain Bradbeers, which bought the former Co-op store in 2017, argued Aldi had made no material change to its application since the previous refusal.

He also maintained the Station Road site was both suitable and available for the discount store.

But New Milton Residents’ Association Chairman Alan Watson told the meeting that a straw poll of members found 65% of 468 respondents supported Aldi’s latest proposal, with 29% against. The association strongly recommended approval, he said.

The town council planning committee agreed to submit a comment to NFDC that Aldi’s new plan was acceptable, subject to suggested ecological enhancement and an adequate management plan.

The committee had also recorded an “acceptable” ruling for Aldi’s previous proposal, subject to all HGVs entering Caird Avenue from the A337 only.

Following last Friday’s public consultation deadline, NFDC had received 46 supportive comments and 11 against.

A final decision by NFDC is due by 21st December.

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9 COMMENTS

  1. Aldi traffic and their constant huge trucks in New Milton town centre, how ridiculous, we have already had many accidents with the elderly population in and around the town, Aldi know their market and are very experienced, think again councillors before you lose this income.

    • what income?
      Minimum wage low skill jobs
      no bus stop either for new store so everyone would have to use CARS. Very polluting indeed

  2. Please aldi follow through with your threat and go to another town as another supermarket is not needed here so I really hope that it’s refused again which would be the correct decision

  3. I fully agree Aldi knows their market and the income would be good. Aldi would be good for New Milton. Only my humble opinion

  4. Aldi would be great and a threat to the others who MAY BRING THEIR PRICES DOWN . WHAT IS NEW MILTONS PROBLEM XXXXXX

  5. Oh well will just have to carry on going to Christchurch or Ringwood for better shops, nothing in New Milton.

  6. ALDI and LIDL seem to sell exactly the same products, but I can’t really see why any one can object .The CO-OP owners probably planned to consolidate their business their and probably build houses on their old shed store. Please think of the younger population.

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