Advertising: Accepted File Formats & Submission Advice
ACCEPTED MEDIA: USB pen drives, CD or DVD
Preferred file format: .PDF
Acrotbat Distiller settings: Set job options to PRINT OPTIMISED.
Check that Embed All Fonts is ticked and Resolution is set to 1200 dpi. InDesign PDF settings: Export as a PDF using ‘Acrobat PDF preset: [PDF/X-3:2002] and ‘Compatibility: Acrobat 4 (PDF 1.3)
PLEASE DO NOT USE PHOTOSHOP PDF
If you do not have Acrobat Distiller, but have Adobe Illustrator you can export your Quark files as an EPS to Illustrator and create a PDF from Illustrator.
We can accept application files from PCs running Corel Draw (up to X4) and Adobe Illustrator (up to CS3) — but in ALL cases you MUST SUPPLY COPIES of the fonts used which are not in standard Windows or Adobe Type Manager sets.
EPS files are preferred for company logos if the application creating them has the ability to convert all fonts to curves/outlines (Corel Draw, Illustrator).
Microsoft Word documents
Although the popular Microsoft Word .doc format is well suited to sending the text of an advert to the ‘A&T’ for publication, there are issues with this format which make it unsuitable for the creation of complete adverts.
One of the main problems concerns Word’s automatic substitution of fonts. This can cause an advert created by a customer to look very different when printed from a computer that does not have the same fonts as the customers.
We recommend small office/home office customers wishing to make their own adverts to use Microsoft Publisher (which warns of font substitutions), Corel Draw or the Serif Page Plus series of programmes, which can make complete PDF files of their documents. PDF is our preferred format.
If you application is not listed, please ask — we might be able to help.
Advert Creation Help Files
Embedding Fonts in Microsoft Publisher
Advert Creation (A guide created for an Estate Agent, contains useful tips for Adobe Photoshop & InDesign)